It's nine in the morning on a Tuesday, and you've got a client call at two. Between now and then there's an invoice to chase, three emails that need answers before lunch, and a scheduling back-and-forth with someone who wants to move Thursday's meeting. None of that is billable. All of it needs to happen before you can get back to the work you actually charge for.
You've built a busy, succesful business. What's costing you is that every hour spent on admin is an hour that never touches a client, with no invoice at the end of the week for the time you spent on your own inbox.
What your week actually costs you
Chasing one invoice takes ten minutes, if it goes smoothly. Answering the emails that could have gone to someone else takes longer than it should, because half of them need a decision only you can make and the other half really don't. Moving a meeting because a client asked nicely takes two minutes, and it happens more often than you'd guess if you actually added it up.
None of that is dramatic on any single day. Add it up across a week, though, and it turns into a real block of time, the kind you'd notice if it ever showed up as a line on an invoice. Every minute of it came out of the hours you could have spent on a client instead.
Your mornings are one visible part of a bigger job
The invoice, the inbox and the diary are the parts of the EA role you can see from where you sit. Behind them is the rest of the job: the follow-ups, the correspondence, the reporting, the small decisions about what can wait, and the knowledge of how your clients like things done. When someone picks up a few of those tasks, you're still the person holding the rest together, which is why your mornings tend to drift back to you.
That's the gap we fill. Hand us the job description and we take over the whole role. One Role Manager owns it, learns how your business runs, and is the one person you deal with. Behind them is our NZ-based team of 24, a global support team, and automation for the work that repeats, so the role runs at the pace and volume you'd expect from a solid full-time hire.
What changes when the role is properly covered
Meetings get moved before they reach you as a decision. Invoices go out on a schedule instead of when you remember, and the overdue ones get followed up. Your inbox is triaged by someone who knows which clients need a same-day answer and which can wait, so what reaches you is genuinely yours to answer.
You also don't spend your mornings training anyone to do it. There's no ad to write, no interviews, and no three-month ramp up. We can start on the role within days and it's running from week two, with the onboarding on our side of the table rather than yours.
Because the whole role is covered, the hours you get back stay yours. They don't creep back the first time someone's on leave or the admin quietly lands on your desk again.
What it's worth
A full-time EA role costs more than the number on a job listing once you add KiwiSaver, leave and recruitment, and research puts the average employee at around 2 hours and 53 minutes of genuinely productive time a day. We cover the entire role for $958 a week, the equivalent of minimum wage, with no long-term contract and no overheads on top.
If your mornings are still going to admin instead of the clients you bill, that's worth a conversation. Book a chat with Brenna, walk her through what a normal week looks like and the job description you'd hand over, and ask her directly how much of it could stop being yours.
