Our story.

Strictly Savvy began in 2012 because we saw business owners struggling to get everything done. They were overwhelmed and not coping with the day-to-day running of their businesses. The dilemma was that they knew they needed help but didn't want the risk and hassle of employing someone.

Over the last four years we've established a team of high-calibre virtual assistants with a multitude of skills, talents and knowledge. We have also developed streamlined processes and systems all of which directly benefit our clients, set us apart from the average business and place us as the leading virtual assistant company in New Zealand.

By building a team with such an extensive array of skills, we are able to assist you with almost any task.

Whether you call us an outsourced office admin team, business support team or a virtual secretarial service - we can assist with anything that will free up your time to spend it where it's needed most.

Virtual assistants are no longer a secret - the concept features in many productivity blogs and is called by some a secret productivity weapon.

Outsource your to-do list to our team of savvy virtual assistants - we are the game-changer you've been looking for! Get in touch...

Our team.

We're a powerhouse crew of smart, get-it-done, no drama kind of people. Many apply, but only the savviest make it through.

Jo Muggeridge, Strictly Savvy

Jo Muggeridge


Jo was awarded Young Business Person of the Year for 2015 at the Wellington Region Business Excellence Awards for her outstanding leadership, entrepreneurship, creativity and vision for the future. Jo's career prior to Strictly Savvy was as an executive assistant in the private sector. Those valuable skills have translated into being able to lead a high performing virtual assistant team. She always strives to provide a valuable and efficient service to clients. Jo loves the thrill of being able to help business owners achieve their full potential.
M: 021 182 9858
E: jo@strictlysavvy.co.nz
Joy Hewitt, Strictly Savvy

Joy Hewitt


Joy brings energy and enthusiasm to her role, and has a key focus on developing rewarding and meaningful business relationships with clients.

With a natural curiosity to learn and meet new contacts, Joy enjoys engaging with people of all walks of life, and where business owners are concerned – learning how the business operates is key, as this allows her to determine how engaging the services of a virtual assistant can help free up their valuable time so they can focus on growing their business.

Joy is often out and about as the face of Strictly Savvy, regularly attending networking events around the Wellington region.

M: 027 453 9029
E: joy@strictlysavvy.co.nz

Craig Elliot


Craig brings comprehensive skills with leadership, teaching, coaching, and business management to the Savvy table, and is the facilitator for our Savvy Business Administration course. Previously tasked with running the ever-popular Outward Bound courses, and working as the Education Manager for Surf Lifesaving NZ, Craig is an outdoors junkie with a knack for motivating and supporting others to set and achieve their goals. 

Craig also brings specialist skills in the area of accelerated learning, after completing the
Karmichael Education - Advanced Study Skills course and going on to run a successful business teaching this methodology to others.

/ Coaching
/ Training
/ Small business ownership

Rochelle Candy


Finding someone to replace our Sophie, was no mean feat, so when Rochelle appeared with her multitude of office expertise, we immediately snapped her up!

Taking up residence as our new ‘all-round office wizard’, Rochelle has been handed the savvy torch and will continue the smooth operations of the company.

Being the multi-tasking, customer focused, detail-oriented, and results driven person she is, we have no doubt that the Savvy team will be in safe hands! 

Keeley Witika, Virtual Assistant, Strictly Savvy

Keeley Witika


A dedicated perfectionist with a natural flair for communication and providing excellent customer service, Keeley has experience running her own business, as well as in the government sector as a customer service specialist where she was utilised to train and coach new staff.

An epic executive assistant, maintaining peace of mind for clients in particularly stressful situations has become second nature. Keeley enjoys using her proactive ability and exceptional organisational skills to consistently exceed clients' expectations.

/ Executive assistance
/ Research
/ Database management
/ Scheduling client appointments
/ Managing classes and bookings

Anna Williams, Virtual Assistant, Strictly Savvy

Anna Williams


Anna has an extensive history of office management and accounts experience across a range of sectors. She has worked in an EA capacity for multiple consultants, giving her excellent attention to detail and a love of the diversity involved in such a dynamic role.

Anna is a great problem-solver with the ability to think creatively. In her spare time, Anna enjoys spending time with her young family and getting outdoors.

/ Customer service
/ Order processing
/ Job management and scheduling
/ Inbox monitoring
/ Office management

Sandra Davies


With such a comprehensive range of administrative skills, you would be forgiven for thinking Sandra has six arms!

Friendly and service-oriented, Sandra prides herself on her relationship management skills and is right at home liaising with stakeholders and clients.

Whether you are looking for a dedicated EA or an administrative generalist with senior level skills including: recruitment support, minute taking, event coordination, or complex word processing and document prep, Sandra is the super-organised, responsive support person you are looking for.

/ Executive assistance
/ Recruitment support
/ Minute taking
/ Document formatting

Kylie May, Xero Bookkeeper, Strictly Savvy

Kylie May


Kylie comes to us with a professional accounting background and six years experience as a successful small business owner.

She has managed customers, suppliers and staff, and has experience with compliance and project administration. Such practical experience combined with Kylie's common sense approach and excellent understanding of accounts is an asset to the clients she assists here at Strictly Savvy.

/ High-level bookkeeping
/ Charts and financial dashboards
/ Xero and ReceiptBank setups
/ GST returns
/ Payment system setup
/ Workflow Max Certified Advisor

Betsie Charles, Xero Bookkeeper, Strictly Savvy

Betsie Charles


Betsie has over 16 years of accounting experience where she is always looking for a practical solution and has great problem-solving skills. She has a vast range of experience in daily processing, debt collection, monthly reporting, business planning, foreign currency trading, tax and GST.

She is part way through her studies to becoming a chartered accountant and is looking forward to sinking her teeth in the next paper on tax…yes you heard us right!

/ High-level bookkeeping
/ Financial reporting
/ Board reporting
/ Pivot tables and spreadsheeting
/ Debt collection

Karen Edmonds


As well as setting keyboards on fire with her insanely fast typing speed, Karen is a Xero and Xero Payroll certified numbers queen who loves reconciling and reporting almost as much as she loves rugby. 

She combines her skills and trustworthiness as a treasurer on a committee, and through using tools like Airtable she manages sports teams and helps ensure fees are paid and uniforms are accounted for. 

Around the Savvy office, Karen is known for her kind and caring nature and is a solid client favourite for her ability to transcribe at the speed of light and whip accounts, bookkeeping, and payroll admin into shape.

/ Xero + Xero Payroll
/ Accounts and Bookkeeping
/ Transcriptions
/ Database Management

Karl Thiart


Affectionately known around the Savvy office as the 'Pastries Guy', Karl is a talented graphic designer and heads our design team. In addition to creating eye-catching designs for our clients, Karl is a skilled artist and illustrator with a host of expertise including a comprehensive working knowledge of the Adobe Suite, web design, videography, photography, video editing, social media marketing, and even mural painting! 

With skills like this on our team, you can rest assured that Karl can produce something totally original for your business! 

Outside of Savvy life, Karl can be found in the kitchen making a 'mean curry', or working as a PR manager for his Insta-famous cat @princepeachblossom.

/ Illustration
/ Adobe Suite
/ Videography
/ Social media

Teesha Masson


An uber-skilled and experienced photographer, we think Teesha may just have been behind the camera before she was in front of it. In addition to her photography skills, Teesha is also a graphic designer with a passion for editorial design as well as an absolute whizz with all things social media and online (including being a fountain of knowledge when it comes to MailChimp!).

An integral part of our projects team, Teesha works at speed; focusing her expertise on producing stellar social media comms and implementation – specifically on the platforms of Facebook, Twitter and Instagram.

/ Photography
/ Graphic design - editorial, branding
/ Social media
/ Mailchimp

Anesha Ralston


A highly organised and proactive assistant and customer service professional, Anesha has a diverse and comprehensive set of skills gained from a background comprising sales, events management and as a personal assistant to a team of busy real estate agents.

In addition to being a competent assistant, Anesha is very technology savvy – helping clients successfully manage their social media and apps, skilfully using a wide range of software, and updating websites. Thriving in fast-paced environments, Anesha employs quick thinking and initiative to problem-solve and is consistently able to provide our clients with high-level and responsive customer service.

/ Online and app guru
/ Website design
/ Event management using Eventbrite
/ Real estate administration
/ Digital marketing 

Bridgette Ryan-Berry


A confident 'people-person', Bridgette has a professional background comprising executive assistance and analytics.

Well organised, Bridgette is well versed in diary and inbox management, and travel coordination. Supporting people with their projects and workloads is Bridgette's speciality and she relishes the opportunity to help implement and maintain robust business records and systems.

/ Executive assistance
/ Research
/ Diary management
/ Inbox monitoring

Jouvelle Gee


Jouvelle's career achievements cover over 13 years' experience providing high-quality executive assistant and administrative support across all levels incorporating customer service, HR and payroll support, accounts management and debtor management.

With a Green Belt in Lean Six Sigma, Jouvelle has a passion and drive for all things business improvements, including process documentation and writing to ensure your company can make successful cost and time savings.


/ Quoting in Quotient
/ Process documentation
/ HR administration
/ Policy development
/ Accounts administration

**Currently on maternity leave**

Think you have what it takes to be part of the Savvy Squad?

You'll be naturally organised and efficient, thrive on working under pressure and love to have fun. Your work ethic has seen you become the go-to-person in your previous roles and you love the idea of helping business owners achieve their dreams of continual growth, increased productivity and all round greatness!

Check out our current vacancies here.

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