You might be wondering: Why should I start a blog? And we get it - it seems the entire internet has one these days!
But don't that put you off. Blogs are a powerful way to connect with your customers and prospects. They give you the opportunity to establish yourself as a trusted thought leader in your industry, provide your visitors with the information they want, and make a lasting impression.
Here are the top 6 reasons why you need to be blogging regularly on your website:
A blog increases traffic to your website.
According to HubSpot's State of Inbound Marketing report, companies that used blogs saw 5X more traffic than those who didn't use blogs.
That's because search engines like Google love fresh content, so they're more likely to rank your blog posts higher in search results than static pages like brochures or flyer
It improves your website SEO.
A blog can be a great way to improve your SEO because it gives you more keyword-rich content to add to your website.
This increases the likelihood that search engines will find your site when someone searches for relevant keywords. This will help you rank higher in search results and make more sales from organic traffic.
It establishes you as a thought leader in your industry.
A blog is a great way to establish yourself as an expert in your field. It's a place where people can come to learn more about what you do and how you do it. If your business is new or still establishing itself, having a blog can help give credibility to your business.
It provides valuable information to potential customers.
Consumers today are doing more research than ever before when making purchasing decisions. Blogs can provide a wealth of information to readers, encouraging them to take action.
It's not just about selling your products or services; it's also about educating people on how they can use those products and services after they've signed up or purchased a product.
A blog increases engagement with your website.
By providing valuable content that resonates with your audience, you can encourage them to comment, share, and interact with your brand. This increased engagement can lead to higher conversion rates, more sales, and increased brand loyalty.
It facilitates social media sharing.
Blogs are an effective way of driving traffic back to your website. By providing shareable and interesting content, you can encourage your audience to share it on social media, increasing the number of people that will see your content, increasing brand awareness.
Blogging is one of the best ways to attract new customers to your business, increase traffic to your website, and establish yourself as an online authority in your industry. It's a time commitment that requires routine posting, but it pays off over time.
Need help setting up a blog on your website to take advantage of it's business-boosting power? Talk to our creative team today!