As a small business owner, it’s important that you get the biggest bang for your buck when implementing changes to your website. Making small, impactful changes can go a long way in improving user experience and increasing conversions on your website.
Firstly, it's crucial to have an ideal path in mind when structuring your website, and particularly when creating your calls to action. This will help guide users through your site and make it easy for them to find what they're looking for, ultimately leading to increased leads and sales. You can refer to blogs about CTAs and Ideal Paths to learn more.
Secondly, it's important to have testimonials and reviews on your website. Many buyers won't take the leap of faith without proof that other people have used your product or service and loved it. To make your testimonials as trustworthy as possible, include the full name and photo of the person who provided the review. You can also use a star system for quick reference.
Next, consider including a lead magnet to gather email addresses and names in exchange for a reward. This could be a small discount or free shipping for a product-based business, or a digital resource for a service-based business. Gathering this information allows you to target the person again through email marketing, building their trust and hopefully converting them into a buyer.
Having social media links on your website is an easy way to gain more traction on social media and increase brand recognition. It's a personal and cost-efficient way to market to an interested audience.
Lastly, setting up a Google business profile will help people find your website when they're searching for you. It takes no more than a couple of hours to set up, and it improves your SEO and makes your contact information easier for users to find.
If any of these things sound like something you need added to your site, get in touch with us. We can take care of everything - from website edits to making sure you're showing up consistently on social media.