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Why It's Important To Know Your Ideal Customer When Designing a Website

So, you're gearing up to launch a brand new website?  

There's something super important you need to consider: your ideal customer.  

Why is knowing your ideal customer so crucial? Well, your ideal customer is like a VIP who knows exactly what they want. They're not wasting any time trying to figure out if your product or service is right for them because they already know it is. They've got that clarity, and they're ready to take action! 

But how do you define your ideal customer?  

It’s easiest to think of 2-3 actual people that represent your ideal customer. Give them each a name and consider the following: 

  • How old are they? 

  • Where do they live? 

  • What gender do they identify as? 

  • What do they do for work? 

  • What is their income? 

  • What’s their family situation? 

  • How do they communicate (by phone, email, text?)? 

  • What social media platforms do they use? 

  • Are they tech savvy? 

  • What does this person struggle with (as it relates to your business)? 

  • How can your business help them overcome their challenges? 

Understanding your ideal customer is so important in web design. If you're in the dark about your dream customer, you might end up making design decisions based on assumptions and guesses.  

When you've got a clear idea of who your ideal customer is and their needs, you can create a website that speaks directly to them. Think of it like rolling out the red carpet for your visitors, making them feel like they've stumbled upon their dream destination! 

By knowing your ideal customer inside and out, you can craft content that speaks their language. This means your website becomes a magnet for new customers because it's personalised and tailor-made for your dream audience, rather than being generic and aimed at everyone and anyone. 

Want to learn more about crafting the perfect journey for your ideal customer? Check out our blog on the topic here! 

If you're ready to start implementing some of the changes we've mentioned in this blog to make your website an inviting place for your ideal customer, give our creative team a shout! We're ready to chat about how we can bring your vision to life. 



 

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