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The power of one simple act

When it comes down to it everyone chooses to do business with people they like, and everyone likes someone who appreciates them.

"People will forget what you said. People will forget what you did. But people will never forget how you made them feel." – Unknown

The two most powerful words in any language are "Thank you." Saying thank you communicates that you value and appreciate that other person. Saying thank you has the power to completely change the other person's mood for the better, to create friendships and has the influence to create loyalty.

Saying thank you is a small gesture which can make a huge impact. Although sending a physical card is considered "old fashioned", that "old fashioned" gesture can go a long way in terms of your relationship with that person. When was the last time you received a personalised physical card in the post? I bet you can't remember. There will be a 100% open rate on any card you send because it stands out from all the other mail.
Studies have revealed that people who consistently show gratitude are healthier, more optimistic and more likely to make progress toward achieving personal goals. Another study revealed that people who show their gratitude through writing to someone who made a difference in their lives score higher on happiness and lower on depression and the effect lasts for weeks!

We aim to send at least 10 thank you cards a month and we have been blown away with the benefits we have seen come from this small act. If you're in business there are plenty of opportunities to say thank you:

  1. Thank you for the referral
  2. Thank you for attending
  3. Thank you for your purchase
  4. Thank you for your support or advice
  5. Thank you for your loyalty
  6. Thank you for choosing us
Delegate the task of sending cards to us or start sending cards today!


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