Email Marketing 101

Welcome to the wonderful world of email marketing.

We're here to give you a brief rundown on the ‘what, why and how’ of using your email list to boost your business.  

What is email marketing? 

To put it simply, email marketing uses your existing client list or those who have subscribed to updates from you, and allows you to contact them via email with news, products and promotions relating to your business. It's a highly efficient way to communicate (who doesn't have an email address?!), making it easy to stay in touch with loyal clients, and to welcome new ones. 

Why use email marketing? 

79% of marketers list email marketing in their top 3 most effective marketing channels. Those kind of numbers speak for themselves! Email marketing is a reasonably low cost and easily accessible option when it comes to promoting or growing your brand. For those using email marketing to sell products, the return on investment is a staggering $36 for every $1 spent (as of 2020). 

How do I implement email marketing into my business? 

Our preferred method of email marketing involves a tool like HubSpot or Mailchimp. These platforms make it easy to design, build and send beautiful emails to your whole email list, or selected segments of your list. After sending, both tools provide analytics and reports around who opened your email, who unsubscribed from your mailing list, and what links within your email were the most popular. 

Perhaps the easiest way to implement email marketing is to hire a VA to set it up for you! A savvy VA will have the skills and knowledge to set up your email marketing platform, suggest topics for marketing emails to be sent out, and get these on their way to your loyal customer base. 


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